The SMART-JIA trial is an international pediatric clinical trial for the treatment of juvenile idiopathic arthritis. The branding and identity was created to be a recognizable and pediatric friendly brand that would be used to promote the trial to patients and providers throughout a variety of locations around the world.

Initial Logo Concepts

Logo Refinement

Final Logos

Branding & Identity

Logo Usage

Typography

Typography

Color Palette

Brand Elements

Brand Graphics

Imagery

Imagery Concepts

Postcard Example

Provider Flyer Example

Patient Flyer Example

Brand Collateral