Zip
Zip is an Argentine Maté energy drink built for the next generation, a brand that cuts through the noise and fuels the dreamers, innovators, and reformers who can see a better day on the horizon.
01
Research pointed clearly toward Gen Z and Millennials seeking brands with authentic ethos and sustainable credentials. The Zip identity answers that call, rooted in Argentine culture, honest in its language, and grounded in the natural energy of Maté rather than the synthetic rush of conventional energy drinks.
02
The wordmark is set in a typeface by a celebrated Argentine typographer, anchoring the brand's cultural origin in every application. Bold, direct, and free of embellishment. The logo communicates the same clarity that Maté itself promises.
03
Bold color and pattern do the heavy lifting on shelf. Inspired by the richness of Argentine visual culture, the packaging communicates energy and confidence while staying grounded, a deliberate contrast to the overcrowded, neon-saturated category it sits in.
04
Out-of-home placements speak directly to the target audience in their language: honest, accessible, and supportive. The messaging stands behind the dreamers and reformers, reinforcing a brand that walks the walk rather than just claiming it.
05
Digital executions carry the same bold visual language into social and display channels. Authenticity is the core creative brief here: 64% of the target demographic will pay more for a product they trust, so every asset is designed to feel transparent, purposeful, and culturally aware.
