Beebe Healthcare
A recruitment brand campaign for a regional Delaware health system, built around the platform "See the Difference, Be the Difference." The system spans digital career posts, event pull-up banners, and large-format outdoor signage, unified by staff photography and a high-contrast yellow and navy palette.
01
Career opening posts built on a consistent grid: role title, staff photography, and a call-to-action held together by the campaign platform. Designed to scale across positions from OR nurses to facilities staff without losing visual coherence.
02
Pull-up banners for job fairs and recruitment events. Two alternating versions feature different staff members, keeping the presence fresh across repeated appearances. QR code drives directly to the open positions listing.
03
Billboard-scale execution with an ensemble of staff across clinical and non-clinical roles, a deliberate choice to signal that the opportunity extends beyond the bedside. The tagline holds at distance; the faces do the rest.
