SAU
A print-and-digital recruitment suite for Southern Adventist University, built around a grounded, place-driven concept that wove in the university's own archival artifacts to give the campaign a sense of history stock imagery can't fake.
01
The viewbook was the anchor of the campaign, a tactile, artifact-driven piece that leaned into the university's sense of place. Physical objects provided by SAU were woven into the layouts, giving the design a sense of history and authenticity that stock imagery simply cannot replicate.
02
The digital ad pulls a single moment from the broader campaign and sharpens it for scroll. The composition is direct (one image, one idea), built to stop a prospective student mid-feed and point them toward the next step.
03
The postcard set brought the campaign into the physical mailbox, each card functioning as a self-contained piece. Small format, high-impact. The design had to earn attention quickly and hold it long enough to prompt a conversation.
04
The email template carries the visual identity into the inbox without losing warmth in translation. Built to work across mail clients, the layout keeps the hierarchy simple and the call to action clear, without feeling like a form letter.
