01
Logo Exploration
Initial concepts explored playful, motion-forward marks that could read as pediatric without feeling juvenile, a spectrum of colorful line-based forms sampled from nature, movement, and energy.
Smart-JIA
Pediatric Clinical Trial Branding.
An international pediatric clinical trial for juvenile idiopathic arthritis needed an identity that could reassure children and families while keeping clinical credibility, and travel across languages, formats, and care settings worldwide.
02
Logo Refinement
The strongest explorations were refined into a tighter set, balancing legibility at small sizes with the vibrant, continuous-line language that defines the final mark.
03
Logo Final
The selected mark distills the exploration into a single form, a continuous, motion-suggesting line that feels both scientific and approachable. It works at the scale of a badge, a banner, and everything in between.
04
Identity System
A full identity system (typography, color, and graphic language) was built out from the refined mark to support international patient and provider materials across a wide range of languages and formats.
05
Applications: Timeline
Clinical trials live and die by their timelines. This branded timeline graphic translates complex study phases into a clear, patient-friendly visual, keeping participants informed and engaged throughout the duration of the trial.
06
Applications: Poster
Recruitment posters needed to work across hospital corridors, pediatric waiting rooms, and digital displays simultaneously. The poster system applies the brand at scale while keeping the tone warm enough to speak directly to families.
07
Qualitative Report
Research output required its own branded treatment, a document system that carries the visual identity into dense, data-heavy content without sacrificing readability. The result bridges clinical rigour and the brand's human-first voice.
08
Trial Website
The public-facing trial website had to serve two very different audiences simultaneously: caregivers seeking reassurance and clinicians evaluating eligibility. The design creates clear entry points for each, with a tone and visual language that carries the full brand into a responsive, internationally-accessible digital experience.
