$ cat work/zip.md
ZIP
Brand identity, packaging, and campaign design for Zip, an energy beverage brand based out of Argentina.
- client
- Zip
- year
- 2026
- scope
- Brand identity, packaging, campaign concepting
- output
- Brand guidelines, campaign assets, packaging mockups
- Zip is an Argentinian based beverage company who believes in the power in progress and the need of the next generation to bring out the beauty in our world again.
- "The Maté that is ever-present in our culture could have a great impact on the more than just those near to us, so we chose to create a beverage that was focused on creating an experience of being able to cut down the noise and give energy, without the dreaded crash. The slow burn caffeine from Maté allows for simply clarity in the chaotic world that we live in."
- The logo is made of two parts. The base letterforms which are part of the typeface Chaco, designed by a famous Argentinian artist. The second part is the 'walking figure' representing the motion and energy that the beverages bring to the consumers.
- Color carries the flavour system and evoked the brightness of the flavors as well as the passion of those who consume it. It is seen throughout the design system, from the logo to the packaging.
- Packaging centered on bright patterns with a matte secondary mark to highlight the brand. A tag for flavor profile and origin can be found on every can and give the product a grounded feel that is rooted in culture and transparency.
- Campaign assets always speak to the passion, individuality, and dreams that comprise the target audience.
